#VANRSL with Merchandise Essentials
Merchandise Essentials produced qualitative branded T-shirts and sweaters with a newly created hashtag #VANRSL, which literally means ‘from Roeselare’ in short. These sold massively on big events and people were proud to wear a T-shirt and sweaters from their own city. Even newborns were able to wear a little body with the city branding on it.
Even years after the launch people still wear the clothes!
A unique gift for the mayor
It didn’t end there, because Merchandise Essentials went pro-active and created an all-over printed swimming trunks as thanks to the mayor himself. A full custom swimming trunk we created and gave as as a gift for the grand-opening of a new swimming pool in Roeselare. The mayor was very happy with the gift!